“When we study the history of journalism we are principally studying a way in which men in the past have grasped reality.” James W. Carey, (“The Problem of Journalism History, Journalism History, Vol. 1, No. 1, Spring 1974)
In 1860 New York City was the hub of journalism and locked in the maelstrom of lurid crime reports, immoral . . . created by James Gordon Bennett’s news machine, the New York Herald. Pay for “reporters” was minimal and all that was required was a reasonable grasp of the English language. The worst “were not above fabricating news if facts did not come readily to hand.”
The New Orleans Picayune editorialized that “The Herald may be said to represent, in one particular, the genius of the ‘universal Yankee nation’ — that is, in its supreme regard for what is vulgarly called the main chance.”
News Fronts, Rumors, False Reports and Speculations
“The people of the interior,” President [James] Buchanan wrote apprehensively to James Gordon Bennett on the very day that South Carolina left the Union, “are kept in a constant state of excitement from what are called “telegrams.” The Philadelphia Morning Pennsylvanian, among many others, though the telegraph “a curse to the country.”
“We warn the people to beware of this new power in our midst, more potent than ‘an army with banners.’ Its whole stock in trade consists in the perpetual excitement of the community.”
The Erie Weekly Gazette had another caution: “Beware of this ‘special correspondence’ confidence game . . . in the New York or Philadelphia journals. A safe plan is to believe nothing you find in a ‘sensation’ column, however seemingly well authenticated . . .”
There was ample justification for these forebodings. As word came of State after State preparing to follow South Carolina out of the Union in anticipation of a Republican in the White House . . . the press began dispensing news, rumors, false reports and speculations on a scale that left men confounded.
Undercover men from the New York World, the Tribune, the Evening Post, the Baltimore American, and the Philadelphia Press arrived [in Charleston] as the tension mounted. Everyone who could read knew by the middle of February  that the brick walls of Sumter were eight feet thick, that the Major and his garrison numbered scarcely a hundred . . .
[Charles A. Dana of Horace Greeley’s Tribune, had] three men in Charleston. These and other Tribune men in the South sported blue secession cockades in their lapels, wrote in an elaborate code Dana had devised, and addressed their material to New York banks and commercial houses which had agreed to serve as fronts.
In the third week of May . . . Dana [served an editorial] with plenty of lead: “On to Richmond! To Richmond Onward! On to Richmond, then is the voice of the people . . . Let her still sowing of the wind, have generous harvest of the whirlwind, and let it be now . . . To Richmond! To Richmond!”
(Bohemian Brigade: Civil War Newsmen in Action, Louis M. Starr, University of Wisconsin Press, 1987, excerpts pp. 9-11; 20-21; 33-34)